I'm not sure where the splintering is occurring. If it is on top of the piece, the blade is in upside down. Run your finger nail up the blade, if it drags, that is the way it should go into the saw.
There will be some splintering on the bottom of the piece even if the spiral blade is installed correctly, i.e. fuzzies that the portrait cutters burn off. Since a properly installed blade cuts on the down stroke, fuzzies should be minimal. If the blade is upside down it will be very noticeable on the top of the piece. I use spirals almost exclusively and I have installed them backwards. It happens. Efforts to reduce the fuzzies consist of attaching card stock, waste wood, cardboard, or some other expendable material to the bottom of the piece. I usually use movers tape on the top of the piece for lubrication.
As far as speed of the blade, I usually run at 60-75%. What may be more important is the speed at which the piece is fed into the blade. Let the blade cut the wood. By that, I mean there should not be more than 1/8" deflection of the blade as it cuts. More than that usually indicates pushing the piece faster than the blade can cut. Hope that helps.