Ya gotta beat the bushes, My friend with a sub shop has flyers delivered just before lunch and brings in new customers daily.The more people that see your work the greater the odds are that you'll bring home the bacon .Leave flyers in grocery store bulletin boards, laundry mat,door to door on door knobs .Make sure gifts is on the list on the flyers as Christmas is right around the corner.Everything is a percentage.Out of 100mflyer you'll get so many orders ,out of 1000 expect more. You'll get the hang of it. Nothing ventured nothing gained,advertisement is everything.Good luck.A race horse knows that the hard he works the more he wins!