This is in a post called scrolling for profit by Travis..
You can go back to General Scroll Sawing and do a search for pricing scroll work... or pricing (your words)
1) How did you get started in scrolling for dollars?
You probably already have the equipment you need to start. I don't think you'll need to invest too much. Maybe for some business cards.
If you want to do craft shows, you might have to invest in a tent, tables, displays, and entry fees.
If you're selling online, I'd use a free website like blogger.com, or Google Sites (there are lots of places that have free website tools). Promote through Facebook. If you sell on Etsy or similar services, you'll have listing fees which are cheap (20 cents or so). You might have to invest in a good camera if you don't already have one.
Word of mouth is probably the easiest. No investment other than materials.
2) Do you market your services or is it a word-of-mouth thing? If you really market what tools do you use?
I wouldn't take out any paid ads online or in the paper. For online, Facebook is your friend. Create a page and update it often (people LOVE pictures...take lots of pictures). Use a free blog and update that often. That way you have a webpage to point people to with your contact info and pictures of your work.
If you post to Etsy, post often and spread out the posts (don't post 30 items at one time. Instead, post 30 items over a week or two). That way you're more likely to get organic traffic.
Keep business cards with you with your website, and other contact info. Maybe even keep a few samples in your trunk to show off to people when they show an interest. Maybe even carry photos on your smart phone.
I don't think people know or care which tools you have. I think they really only need to know that it's hand crafted. You can make a quick demonstration video to show them the scroll saw. But I doubt they'll care you're working on an Excalibur using a #3 FD Scroll Reverse blade.
3) How do you charge for your work?
I wrote this article awhile back that might help. Others may have their own methods.
4) What advice would you give someone trying to get started?
Decide how much you want to put into it. If it's casual, keep it simple. Don't go overboard buying new equipment, fancy marketing campaigns, and expensive lumber. It doesn't cost much, so the risk is low. It probably doesn't take much additional effort either. And selling your work can become an offshoot of your hobby. It just adds another dimension to you favorite past time. If it doesn't work out, so be it. But I suspect you can earn enough to buy a new tool every once in awhile.
This isn't to say you can't make a living at it. Some people do. And if you do, you'll probably stumble into a niche without realizing it until the orders start coming in.
But here's a couple articles on SSV you might enjoy. Etsy.com also has a bunch of great info for the crafting business.