Again Kevin with the comparison of on line sales and show sales A show is as only as good as the sponsor. Advertising of the show can be done many more ways than years ago now with today's social media platforms. Years ago it was newspapers and fliers. But what happens is a show can get and make a name for itself and it becomes an event. Every crafter there has a hand in helping promote a show and getting the word out. Weather it is through self promoting or just overall promoting the fact there is a good craft show with lots of neat crafters. I guess on line selling is somewhat the same in that there are crafters of all genre and customers can browse from their homes. It takes the owner of the site to promote his site too. There is no way for either promoter to bring the right buyer to the site weather show or on line because who is to say the right buyer is. All you can do is promote what is available. You can not force someone to buy things. Promoter can not promote a particular seller but can promote various genre of what can be had such as woodworking, sewing, paintings and such. General categories. It can be promoted with brand names if there are some that partake in shows or on-line sales at a site.
But again I have to stress to you , the main difference between selling at a show and on line is twofold.The interaction with a real live person can not be duplicated on line!!!! Also the fact that the show is a one day or couple day event as with on line it is a 365 day 24 hour a day event. Means the world because of the eyes you have to see your product. People shopping at shows are mainly impulse buying. People on line are targeting shoppers. Big difference.
People doing shows will many times have cards made up with the list of events they attend so that customers can make plans. This has been going on since the inception of shows. It works great if you do both shows and on line sales and that is the best of both worlds. Not many people do this because of the work involved. You have to remember many people do this as a hobby and not full time and if retired still do it as a hobby. Not many people are young and energetic to do all the work it takes to do both and hobbies are dying.
Now I am not going to ruin another thread with going down the same path about differences between shows and online sales. But there are similarities but also some stark differences and leave it at that.
As for Jim and his sales just chalk it up to another show and move on. As I said chasing that perfect price point is impossible. Chasing that perfect selling item is impossible. Chasing that best selling tactic is impossible. Be happy and enjoy what you are doing while you can and all else will fall into play.