I've got tools from just about every major brand that is available. I've always bought tools based on what I felt served my purpose & fit my budget, regardless of brand. When I started buying power tools, Sears was about the only local place that you could get any sort of selection. I bought several Craftsman power tools from an era when they weren't all that highly regarded by woodworkers and tradesmen. But they were cheap(er) and the Sears store at the mall had everything I could want, so it was convenient. I've upgraded and replaced many of those old Craftsman tools, but I still have some and a couple still get regular use, despite being several decades old
These days I don't really have a strong opinion on HF vs other brands. By the time HF built a store in our town, I had acquired most of what I needed. If HF had existed here 45 years ago, I would likely have been a regular customer.
That said, I do like a good quality tool and HF's age old reputation has kept me from looking at their offerings, even out of simple curiosity. They are making a decided effort to up their game though and I think they have a place in the market, if for no other purpose than to offer some competition to the Big Box stores.
As for internet reviews, those that focus on tools aren't a whole lot different than ones for any number of other products. I've spent a lot of time reading and watching reviews for hand guns as I'm a relative newcomer to that arena and am trying to learn as much as I can and make sound buying decisions. Unfortunately, like tool reviews there are a lot of them that aren't worth the time to read/watch. One still needs to be a discerning consumer and learn how to tell the good from the bad. There is good info to be had out there, but you have to wade through a lot of fluff and useless blather to get to it, sometimes.