I photograph using a digital SLR camera with proper lighting, and occasionally, I photograph the item in my hand to show scale. In the final edit, if I see any defects, like dirt cuts, etc., it gets rejected and deleted.
Again, the primary reason for making videos is for those social media sites that don't allow photos. However, through experimentation on sites that allow both video and pictures, I have discovered that the click-through rates and saves are much higher for videos, even slide shows.
For Etsy videos, the search results show the video if one exists. When you mouse over the photo, you see the video. Slide shows are easy to make and work well here. Google Merchant Center does something similar with the ads, but Google creates the slide show from the photos in the listing or provided by you.