Perhaps you are confusing gratitude with "schilling". When I started scrolling about 12 years ago, there was not a huge library of material to learn from and the magazine and their forum taught me a lot about the hobby. At one time, I subscribed to both magazines and could find good and bad with every issue of both publications.
As a former print journalist who worked in newspapers and specialty publications, I appreciate the work that goes on behind the scenes in publishing a niche magazine and the lead times for such work is unimaginable. As I write this (June 26), those folks are probably putting the final touches on Christmas publications and getting them ready to head to the printer--where they will probably fall in line with other holiday print jobs.
So, it is not a advertisement for the magazine--but who else is publishing something geared to our hobby in English? There are supposedly one or two printed in Europe--but not in English. Sure, Steve Good, Sue Mey, Shelia Landry and a host of other designers have websites for patterns and ideas and you can go and look to your heart's desire, but the folks at Fox Chapel and the crew at the former "other" magazine care(d) enough to scare up advertisers and content for a magazine for a small segment of the general woodworking population--which is another small segment of the general population.
Am I advertising for the magazine--MAYBE. But I am advertising for continued support of the advertisers who provide supplies for our hobby. Imagine trying to find blades if you didn't know the names of Flying Dutchman, Pegas, Olson, et al. Same thing with quality wood stock. Not only are the articles informative, I use the advertisers to learn who, what and where to buy.