John, yes it is used to add texture usually to painted projects that you want “snow” on, at least that was its original intent when put out. Decorative painters like Tole Painters, or like Sheila Landry’s painted projects have been using it for years. But as Don has shown, it can be used to add a white texture to any white item like here on the gnome’s beard which decorative painters have also done so it’s not limited to using for just “snow”. It has been around for many years so perhaps you have been living a sheltered life.