I agree Kevin. The laser Woodcraft is currently carrying in the store is the smallest laser Xtool has. They have other offerings and from my research they have some pretty good products. I think the Xtool is more marketed toward the casual user that does not need a lot of features but still wants to be able to do some laser work. Plus the software is very easy to use, not a huge learning curve. The F1 specifically is a small limited unit, but I have seen a lot of people wanting to buy one because of it's portability, i.e. being able to personalize items on the spot. I do however agree with your bottom line; Do Your Research.