Kevin ,It's done Just like the elephant the owl and the bears only each letter is cut at a slight angle 1-2 1/2 degree depending on thickness of stock and protrusion you want the center of the o and center of the p is positiond to, the height flush w/ the main piece and glued in that position the rest are glued in the raised position ,the neat thing is even if your cuts are not perfect they match perfectly to the main piece ,I used a stencil ,and as you can see the spaceing is off between the s-h ,but you can see that before you cut anything ,make sure angle of tilt and direction of cuts are faced the way you want the letters to face .or you will end up with a recessed sign ,and a raised backwards sign ,makes a neat sign .,and is easy to do .